{"id":5403,"date":"2025-02-06T07:15:27","date_gmt":"2025-02-06T12:15:27","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/zomato-rebrands-as-eternal-to-reflect-expanding-business\/"},"modified":"2025-02-06T07:15:27","modified_gmt":"2025-02-06T12:15:27","slug":"zomato-rebrands-as-eternal-to-reflect-expanding-business","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/zomato-rebrands-as-eternal-to-reflect-expanding-business\/","title":{"rendered":"Zomato Rebrands as Eternal to Reflect Expanding Business"},"content":{"rendered":"<p>Indian food delivery giant Zomato is set to undergo a significant rebranding, changing its name to Eternal. This strategic move comes as its quick commerce unit, Blinkit, becomes a key growth driver. The Gurugram-based company, which recently joined India&#8217;s BSE Sensex, aims to better represent its expanding business portfolio, including Blinkit, business-to-business venture Hyperpure, and District. Founder Deepinder Goyal highlighted that the name &#8216;Eternal&#8217; symbolizes a new mission statement, reflecting both a promise and a paradox. The rebranding, pending shareholder and regulatory approval, will also see the company&#8217;s stock ticker change from ZOMATO to ETERNAL. Despite the corporate name change, the Zomato app and brand will remain unchanged.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian food delivery giant Zomato is set to undergo a significant rebranding, changing its name to Eternal. This strategic move comes as its quick commerce unit, Blinkit, becomes a key&#8230;<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[5591,1889,413,5592,1534],"class_list":["post-5403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-eternal","tag-food-delivery","tag-global-startup-news","tag-rebranding","tag-zomato"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zomato Rebrands as Eternal to Reflect Expanding Business - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/zomato-rebrands-as-eternal-to-reflect-expanding-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zomato Rebrands as Eternal to Reflect Expanding Business - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"Indian food delivery giant Zomato is set to undergo a significant rebranding, changing its name to Eternal. 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