{"id":4871,"date":"2025-01-18T19:12:22","date_gmt":"2025-01-19T00:12:22","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/"},"modified":"2025-01-18T19:12:22","modified_gmt":"2025-01-19T00:12:22","slug":"decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/","title":{"rendered":"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges"},"content":{"rendered":"<p>The proptech sector, once buoyed by low-interest rates, is now experiencing significant challenges. Notable startups such as Divvy Homes and EasyKnock are among the latest to face difficulties. Divvy Homes, a rent-to-own startup, is in talks to be acquired by Maymont Homes, a division of Brookfield Properties, amidst a backdrop of staff layoffs and financial strain. The company, which raised over $700 million in funding, has been impacted by rising interest rates which hindered its business model of purchasing and renting homes. EasyKnock, on the other hand, has shut down operations following legal challenges and an FTC alert regarding its sale-leaseback model. The startup, which raised $455 million, faced allegations of deceptive practices and was ultimately unable to sustain its operations under the burden of debt and high-interest rates. These developments highlight the ongoing struggles within the real estate fintech space, exacerbated by the current economic environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The proptech sector, once buoyed by low-interest rates, is now experiencing significant challenges. Notable startups such as Divvy Homes and EasyKnock are among the latest to face difficulties. Divvy Homes,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[4610,4611,413,4608,4609],"class_list":["post-4871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-divvy-homes","tag-easyknock","tag-global-startup-news","tag-proptech","tag-real-estate-fintech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"The proptech sector, once buoyed by low-interest rates, is now experiencing significant challenges. Notable startups such as Divvy Homes and EasyKnock are among the latest to face difficulties. Divvy Homes,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup Ecosystem Canada\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-19T00:12:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Startup Eco System\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Startup Eco System\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/\"},\"author\":{\"name\":\"Startup Eco System\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\"},\"headline\":\"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges\",\"datePublished\":\"2025-01-19T00:12:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/\"},\"wordCount\":155,\"image\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"keywords\":[\"Divvy Homes\",\"EasyKnock\",\"Global startup news\",\"Proptech\",\"Real estate fintech\"],\"articleSection\":[\"Global\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/\",\"name\":\"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges - Startup Ecosystem Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"datePublished\":\"2025-01-19T00:12:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"contentUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"width\":1000,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/\",\"name\":\"Startup Ecosystem Canada\",\"description\":\"Largest Startup Community in Canada\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\",\"name\":\"Startup Eco System\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"caption\":\"Startup Eco System\"},\"sameAs\":[\"https:\\\/\\\/www.startupecosystem.ca\\\/news\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges - Startup Ecosystem Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/","og_locale":"en_US","og_type":"article","og_title":"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges - Startup Ecosystem Canada","og_description":"The proptech sector, once buoyed by low-interest rates, is now experiencing significant challenges. Notable startups such as Divvy Homes and EasyKnock are among the latest to face difficulties. Divvy Homes,...","og_url":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/","og_site_name":"Startup Ecosystem Canada","article_published_time":"2025-01-19T00:12:22+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","type":"image\/jpeg"}],"author":"Startup Eco System","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Startup Eco System","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#article","isPartOf":{"@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/"},"author":{"name":"Startup Eco System","@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28"},"headline":"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges","datePublished":"2025-01-19T00:12:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/"},"wordCount":155,"image":{"@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","keywords":["Divvy Homes","EasyKnock","Global startup news","Proptech","Real estate fintech"],"articleSection":["Global"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/","url":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/","name":"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges - Startup Ecosystem Canada","isPartOf":{"@id":"https:\/\/www.startupecosystem.ca\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#primaryimage"},"image":{"@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","datePublished":"2025-01-19T00:12:22+00:00","author":{"@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28"},"breadcrumb":{"@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#primaryimage","url":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","contentUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","width":1000,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.startupecosystem.ca\/news\/decline-of-proptech-startups-divvy-homes-and-easyknock-face-challenges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.startupecosystem.ca\/news\/"},{"@type":"ListItem","position":2,"name":"Decline of Proptech Startups: Divvy Homes and EasyKnock Face Challenges"}]},{"@type":"WebSite","@id":"https:\/\/www.startupecosystem.ca\/news\/#website","url":"https:\/\/www.startupecosystem.ca\/news\/","name":"Startup Ecosystem Canada","description":"Largest Startup Community in Canada","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startupecosystem.ca\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28","name":"Startup Eco System","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","caption":"Startup Eco System"},"sameAs":["https:\/\/www.startupecosystem.ca\/news"]}]}},"_links":{"self":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts\/4871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/comments?post=4871"}],"version-history":[{"count":0,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts\/4871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/media?parent=4871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/categories?post=4871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/tags?post=4871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}