{"id":13702,"date":"2026-03-12T02:05:50","date_gmt":"2026-03-12T06:05:50","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/"},"modified":"2026-03-12T02:05:50","modified_gmt":"2026-03-12T06:05:50","slug":"asus-ceo-reacts-to-apples-macbook-neo-disruption","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/","title":{"rendered":"ASUS CEO Reacts to Apple&#8217;s MacBook Neo Disruption"},"content":{"rendered":"<p>The release of Apple&#8217;s budget-friendly MacBook Neo has caused a stir in the PC industry, with ASUS Co-CEO S.Y. Hsu describing it as a &#8216;shock&#8217; during a recent earnings call. The new laptop, priced at CAD $799, challenges the typical premium pricing associated with Apple products and has prompted discussions among PC industry leaders, including Microsoft, Intel, and AMD, about how to respond to this new competitive threat. Despite its affordable price, the MacBook Neo is seen by some as being more suited for content consumption rather than productivity due to its fixed 8GB of unified memory. However, the laptop&#8217;s performance, powered by the A18 Pro chip, has been praised for everyday tasks and student use. The launch comes amid an AI-driven memory shortage, causing Windows laptop prices to rise, further complicating the competitive landscape. The unexpected pricing and quality of the MacBook Neo are pushing PC manufacturers to improve their offerings at similar price points.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The release of Apple&#8217;s budget-friendly MacBook Neo has caused a stir in the PC industry, with ASUS Co-CEO S.Y. Hsu describing it as a &#8216;shock&#8217; during a recent earnings call&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[269,3780,413,16821,17014],"class_list":["post-13702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-apple","tag-asus","tag-global-startup-news","tag-macbook-neo","tag-pc-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASUS CEO Reacts to Apple&#039;s MacBook Neo Disruption - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASUS CEO Reacts to Apple&#039;s MacBook Neo Disruption - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"The release of Apple&#8217;s budget-friendly MacBook Neo has caused a stir in the PC industry, with ASUS Co-CEO S.Y. Hsu describing it as a &#8216;shock&#8217; during a recent earnings call....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/\" \/>\n<meta property=\"og:site_name\" content=\"Startup Ecosystem Canada\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T06:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Startup Eco System\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Startup Eco System\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/\"},\"author\":{\"name\":\"Startup Eco System\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\"},\"headline\":\"ASUS CEO Reacts to Apple&#8217;s MacBook Neo Disruption\",\"datePublished\":\"2026-03-12T06:05:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/\"},\"wordCount\":164,\"image\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"keywords\":[\"Apple\",\"Asus\",\"Global startup news\",\"MacBook Neo\",\"PC industry\"],\"articleSection\":[\"Global\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/\",\"name\":\"ASUS CEO Reacts to Apple's MacBook Neo Disruption - Startup Ecosystem Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"datePublished\":\"2026-03-12T06:05:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"contentUrl\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/default-pic_big.jpg\",\"width\":1000,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/asus-ceo-reacts-to-apples-macbook-neo-disruption\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASUS CEO Reacts to Apple&#8217;s MacBook Neo Disruption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/\",\"name\":\"Startup Ecosystem Canada\",\"description\":\"Largest Startup Community in Canada\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.startupecosystem.ca\\\/news\\\/#\\\/schema\\\/person\\\/ebf38463111787b50c88f6fcd33f9c28\",\"name\":\"Startup Eco System\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g\",\"caption\":\"Startup Eco System\"},\"sameAs\":[\"https:\\\/\\\/www.startupecosystem.ca\\\/news\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASUS CEO Reacts to Apple's MacBook Neo Disruption - Startup Ecosystem Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/","og_locale":"en_US","og_type":"article","og_title":"ASUS CEO Reacts to Apple's MacBook Neo Disruption - Startup Ecosystem Canada","og_description":"The release of Apple&#8217;s budget-friendly MacBook Neo has caused a stir in the PC industry, with ASUS Co-CEO S.Y. Hsu describing it as a &#8216;shock&#8217; during a recent earnings call....","og_url":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/","og_site_name":"Startup Ecosystem Canada","article_published_time":"2026-03-12T06:05:50+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","type":"image\/jpeg"}],"author":"Startup Eco System","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Startup Eco System","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#article","isPartOf":{"@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/"},"author":{"name":"Startup Eco System","@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28"},"headline":"ASUS CEO Reacts to Apple&#8217;s MacBook Neo Disruption","datePublished":"2026-03-12T06:05:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/"},"wordCount":164,"image":{"@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","keywords":["Apple","Asus","Global startup news","MacBook Neo","PC industry"],"articleSection":["Global"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/","url":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/","name":"ASUS CEO Reacts to Apple's MacBook Neo Disruption - Startup Ecosystem Canada","isPartOf":{"@id":"https:\/\/www.startupecosystem.ca\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#primaryimage"},"image":{"@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","datePublished":"2026-03-12T06:05:50+00:00","author":{"@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28"},"breadcrumb":{"@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#primaryimage","url":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","contentUrl":"https:\/\/www.startupecosystem.ca\/news\/wp-content\/uploads\/2024\/11\/default-pic_big.jpg","width":1000,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.startupecosystem.ca\/news\/asus-ceo-reacts-to-apples-macbook-neo-disruption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.startupecosystem.ca\/news\/"},{"@type":"ListItem","position":2,"name":"ASUS CEO Reacts to Apple&#8217;s MacBook Neo Disruption"}]},{"@type":"WebSite","@id":"https:\/\/www.startupecosystem.ca\/news\/#website","url":"https:\/\/www.startupecosystem.ca\/news\/","name":"Startup Ecosystem Canada","description":"Largest Startup Community in Canada","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startupecosystem.ca\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.startupecosystem.ca\/news\/#\/schema\/person\/ebf38463111787b50c88f6fcd33f9c28","name":"Startup Eco System","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0296599ae4d98b5f644a6ebd0f36ee52f2642dac74ac9fee14854ec4a47d61d?s=96&d=mm&r=g","caption":"Startup Eco System"},"sameAs":["https:\/\/www.startupecosystem.ca\/news"]}]}},"_links":{"self":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts\/13702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/comments?post=13702"}],"version-history":[{"count":0,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/posts\/13702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/media?parent=13702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/categories?post=13702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupecosystem.ca\/news\/wp-json\/wp\/v2\/tags?post=13702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}