{"id":13277,"date":"2025-12-19T13:08:23","date_gmt":"2025-12-19T18:08:23","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/sony-acquires-majority-stake-in-peanuts-franchise-from-canadian-company-wildbrain\/"},"modified":"2025-12-19T13:08:23","modified_gmt":"2025-12-19T18:08:23","slug":"sony-acquires-majority-stake-in-peanuts-franchise-from-canadian-company-wildbrain","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/sony-acquires-majority-stake-in-peanuts-franchise-from-canadian-company-wildbrain\/","title":{"rendered":"Sony Acquires Majority Stake in Peanuts Franchise from Canadian Company WildBrain"},"content":{"rendered":"<p>Sony has acquired a majority stake in the Peanuts franchise, which includes beloved characters like Snoopy and Charlie Brown, in a deal worth approximately C$630 million (\u00a3340 million). The Japanese conglomerate purchased an additional 41% stake from Canadian children&#8217;s entertainment company WildBrain, raising Sony\u2019s total ownership to 80%. The Schulz family retains the remaining 20% ownership. This acquisition is part of Sony\u2019s broader strategy to enhance its global entertainment content. WildBrain, which initially acquired its stake in 2017, will continue to manage licensing, production, and distribution for Peanuts under a multi-year service agreement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony has acquired a majority stake in the Peanuts franchise, which includes beloved characters like Snoopy and Charlie Brown, in a deal worth approximately C$630 million (\u00a3340 million). The Japanese&#8230;<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[2412,413,16544,4911,16545],"class_list":["post-13277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-entertainment-industry","tag-global-startup-news","tag-peanuts-franchise","tag-sony","tag-wildbrain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony Acquires Majority Stake in Peanuts Franchise from Canadian Company WildBrain - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/sony-acquires-majority-stake-in-peanuts-franchise-from-canadian-company-wildbrain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Acquires Majority Stake in Peanuts Franchise from Canadian Company WildBrain - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"Sony has acquired a majority stake in the Peanuts franchise, which includes beloved characters like Snoopy and Charlie Brown, in a deal worth approximately C$630 million (\u00a3340 million). 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