Operation Bluebird, a startup co-founded by former Twitter general counsel Stephen Coates, is challenging X’s control over Twitter’s trademarks. The startup has filed a petition with the US Patents and Trademark Office to cancel X’s ownership of the Twitter trademarks. This move is part of Operation Bluebird’s broader plan to capture what remains of Twitter for its own social media platform, which will be located at twitter.new. In response, X has updated its terms of service to include references to Twitter and filed a counterpetition to assert that the Twitter trademarks remain its exclusive property. The dispute arises from Elon Musk’s previous statements about abandoning the Twitter brand and bird logo after acquiring the company in 2022. Despite the rebranding to X, Twitter.com still redirects to X.com. Operation Bluebird has already garnered interest, with over 145,200 people claiming handles on its new platform.<\/p>\n","protected":false},"excerpt":{"rendered":"
Operation Bluebird, a startup co-founded by former Twitter general counsel Stephen Coates, is challenging X’s control over Twitter’s trademarks. The startup has filed a petition with the US Patents and…<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[251,413,16295,2664,16296],"class_list":["post-13200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-elon-musk","tag-global-startup-news","tag-operation-bluebird","tag-social-media-platform","tag-twitter-trademarks"],"acf":[],"yoast_head":"\n