{"id":12316,"date":"2025-11-10T13:12:39","date_gmt":"2025-11-10T18:12:39","guid":{"rendered":"https:\/\/www.startupecosystem.ca\/news\/sapphire-sport-rebrands-as-359-capital-with-300m-aum\/"},"modified":"2025-11-10T13:12:39","modified_gmt":"2025-11-10T18:12:39","slug":"sapphire-sport-rebrands-as-359-capital-with-300m-aum","status":"publish","type":"post","link":"https:\/\/www.startupecosystem.ca\/news\/sapphire-sport-rebrands-as-359-capital-with-300m-aum\/","title":{"rendered":"Sapphire Sport Rebrands as 359 Capital with $300M AUM"},"content":{"rendered":"<p>Sapphire Sport, a venture fund focused on sports, media, and entertainment, has announced its spin-out from Sapphire Ventures to become an independent firm, rebranding as 359 Capital. The rebranding reflects the firm&#8217;s dedication to helping portfolio founders achieve remarkable feats, inspired by the sub-four-minute mile. With $300 million under management, 359 Capital will continue to focus on Series A and Series B startups, investing between $2 million to $10 million. The firm, which maintains ties with sports industry leaders like City Football Group and Madison Square Garden, has invested in startups such as Beehiiv and Overtime. As it continues to invest from its second fund through 2027, 359 Capital faces competition from ventures like Courtside Ventures, backed by sports legends Michael Jordan and Shaquille O&#8217;Neal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sapphire Sport, a venture fund focused on sports, media, and entertainment, has announced its spin-out from Sapphire Ventures to become an independent firm, rebranding as 359 Capital. The rebranding reflects&#8230;<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1434],"tags":[413,15343,5592,15342,267],"class_list":["post-12316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global","tag-global-startup-news","tag-independent-firm","tag-rebranding","tag-sports-industry","tag-venture-capital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sapphire Sport Rebrands as 359 Capital with $300M AUM - Startup Ecosystem Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startupecosystem.ca\/news\/sapphire-sport-rebrands-as-359-capital-with-300m-aum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sapphire Sport Rebrands as 359 Capital with $300M AUM - Startup Ecosystem Canada\" \/>\n<meta property=\"og:description\" content=\"Sapphire Sport, a venture fund focused on sports, media, and entertainment, has announced its spin-out from Sapphire Ventures to become an independent firm, rebranding as 359 Capital. 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