News Summary

Reach, a global Merchant of Record for e-commerce and SaaS brands, has announced the launch of its local entity in Japan, facilitating easier access for international businesses to the Japanese market. This expansion allows businesses to benefit from local acquiring, improved transaction approval rates, reduced fees, and comprehensive tax compliance. Japan’s e-commerce market, valued at nearly $200 billion, presents a lucrative but complex opportunity for global retailers. By localizing e-commerce transactions, Reach provides businesses with the ability to offer popular local payment methods, pricing in Japanese Yen, and effective fraud mitigation. This development aims to enhance the purchasing experience for Japanese consumers, who are known for their preference for localized shopping experiences. The launch is part of Reach’s strategy to help global brands navigate market complexities and scale internationally.