News Summary

Locket, a private social networking app, has become increasingly popular among Gen Alpha users following the introduction of its new feature, Rollcall. This feature encourages users to share their favorite photos from the past week using iOS’s Live Activities, which allows for updates on the iPhone Lock Screen. The app, which leverages Apple’s widget system, has seen over one million shares of Rollcall in its first week, with more than 25% of active users participating weekly. The app has garnered over 91 million lifetime installs across iOS and Android. The company is exploring further enhancements, such as video support and AI-generated collages, to bolster user engagement. Locket monetizes through subscriptions and has been profitable since last year.