News Summary

Larry Miller, Chairman of the Jordan Brand at Nike, and The Just Trust have launched JUMP: The Justice and Upward Mobility Project. This initiative aims to create pathways to education, employment, and economic mobility for youth and adults affected by the justice system. JUMP focuses on four key pillars: Education and Employment, Advocacy and Policy, Media and Narrative, and Coalition Building. The project seeks to dismantle barriers for those with arrest records by fostering inclusive hiring practices and reshaping public perceptions. JUMP’s programming will begin in March 2025, with partnerships announced during the NBA All-Star Weekend event in San Francisco.