Skip to main content
SEC Originals

Beyond the Seed: Cultivate Growth with Smart Funding

By 15 March 2024May 9th, 2024No Comments

Entrepreneurs often wonder how to finance their business ideas, especially when taking the initial steps. Recently, seed funding has become increasingly popular despite its confusion. 

However, the investment world can change quickly, like it did in 2023. It can make raising money more challenging for startups. Also, compared to other businesses, founders have different bargaining power and who they know.

This guide will help you decide if your company is ready and what to expect from the process.

What is Seed Funding?

Seed funding is the first investment a new company raises to get started. It’s like planting a seed – a small investment that helps the business grow. There are different ways to get seed funding, like from crowdfunding platforms or individual investors with money to spare.

It is a crucial step for technology companies to get seed funding since it shows others believe in their ideas.

As a result of high costs and low sales, these funds are crucial for new businesses. Seed funding helps them survive this early stage and get on their feet. 

The average seed funding round in the United States is around $3.6 million. As a company grows successfully, it can seek larger investments for further development.

The Purpose of Seed Funding

As mentioned above, seed funding is the initial financial boost that gets a startup off the ground. It helps founders turn their business model and plan from concept into reality.

Before securing seed funding, a startup is typically in a very early stage. It might have a Minimum Viable Product (MVP), beta version, or limited user version available.

Seed capital allows the startup to take this validated concept and transform it into a fully operational business. It covers essential expenses to get things started, such as:

  • Setting Up Shop: This includes costs like trademark registration, domain names, and server fees.
  • Day-to-day Operations: Rent, equipment, payroll, research and development (R&D), marketing, and sales are all covered.
  • Building the Business: Expenses specific to startups, such as developing the business model and finalizing the business plan.

While some founders use their savings to get started, many require external investment. These investors contribute capital in exchange for something valuable from the company, such as ownership or future profits.

Securing Seed Funding for Startups

Startups often leverage their savings to get their ventures off the ground. However, when internal resources fall short, external financing options become necessary. 

These options involve investors who contribute capital to the startup in exchange for various benefits, typically outlined in a formal agreement.

Common External Seed Funding Sources:

  • Personal Networks: The group includes friends, family, and close associates who support the founders and the team. They often invest based on personal trust rather than a detailed analysis of the business idea. Funding from this source can be structured as a loan, potentially repaid with or without interest in the future.
  • Angel Investors: Individuals with significant financial resources provide seed funding to startups. In return, they may receive convertible debt, which can convert into ownership shares in the company or direct equity ownership. Angel investors typically invest their funds.
  • Venture Capital Firms: These firms pool investments from various institutional investors and utilize the combined capital to fund startups. Also, just like angel investors, venture capitalists may receive convertible debt or ownership equity in exchange for their investment. However, a key distinction is that VCs manage funds belonging to other investors.
  • Business Incubators: Incubators are programs designed to nurture and support startups during their initial stages. These non-profit entities often house and guide startups, providing them with resources and mentorship until the ventures can operate independently. Incubator support is typically offered in exchange for a small stake in the startup’s future success.
  • Business Accelerators: Accelerators are for-profit organizations that provide intensive, short-term programs to help young startups grow. It also offers mentoring, guidance, and connections to investors; incubators do the same. Accelerators typically take a more equity-focused approach in exchange for their services.
  • Crowdfunding Platforms: Crowdfunding allows startups to raise capital by collecting smaller investments from a large pool of individuals. In return for their contributions, individuals may receive equity ownership, debt repayments with interest, or various rewards offered by the startup.

Starting Up Companies with Funding has Become More Difficult

Typically, investing in new companies is less affected by the overall economy, stock market performance, or economic trends. 

However, recent broad economic changes caused a decline in total U.S. investment in new businesses from its peak in 2021-2022. This resulted in a significant decrease (56%) in the number of agreements between startups and investors between the first quarter of 2022 and the last quarter of 2023. Interestingly, the number of companies being formed remained steady during this time.


Source: High propensity business applications. Business applications that have a high propensity of turning into businesses with payroll.

Source: PitchBook and U.S. Census Bureau.

Although startup activity slowed down, companies that secured seed funding between Q3 and Q4 of 2023 did so at exceptionally high valuations. It means they raised more money on average compared to any previous period. 

This is particularly surprising because, based on market indicators, the power to negotiate terms currently favors investors. This situation raises a significant question: Has the fundamental nature of seed funding rounds changed permanently?

The Shifting Landscape of Seed Funding

Seed funding analysis across periods (pre-pandemic, peak, present) reveals trends in investor behavior and deal dynamics.

  • Pre-pandemic: Balanced market, founders & investors had similar power, deals within a range.
  • Peak: Surge in deals, investor competition favored founders, higher valuations, and deal sizes.
  • Present: Valuations remain high, deal volume returned to pre-pandemic levels, and investor power increasing again.

The Recent Seed Funding Data:

  • Most deals are happening in a few key areas, with New York leading (13% of deals) followed by San Francisco (8% of deals). California overall still dominates seed funding (26% of deals).
  • As expected, software and artificial intelligence companies received the most seed funding (16% and 15% of deals, respectively).

The background of founders is always important, especially for early-stage companies. Data suggests that founders who raised seed funding in Q3 2023 likely went to a top university and had previous experience in their industry.

Adapting Your Approach to Secure Investment

Entrepreneurs seeking funding should be aware of a more cautious investment climate. Early-stage valuations remain high but with greater variations. It’s crucial to realistically assess your company’s attractiveness compared to competitors.

To strengthen your case for a desired valuation, present a clear plan outlining your product roadmap, financial model, and hiring needs for achieving profitability. Additionally, explore alternative funding options.

What Investors Seek:

  • Strong Leadership: A team with prior startup experience and a clear vision for a large, unmet market need is ideal.
  • Resilience and Drive: Investors value founders who can persevere through challenges and are highly motivated to succeed.
  • Market Landscape: The current and future competitive landscape, technology risk, and the uniqueness of your offering are crucial factors.

What to Do to Increase Your Odds of Success:

  • Actively seek investors: Schedule numerous meetings to find the right fit.
  • Compelling pitch: Clearly explain the problem you solve, your team’s expertise, the market opportunity, and your unique value proposition.
  • Adaptability: Be responsive to investor questions and adapt your pitch accordingly.
  • Open communication: Welcome questions and feedback. Ask clarifying questions during negotiations.
  • Persistence: Don’t give up easily. Respond to inquiries promptly.
  • Valuation detachment: Don’t take valuation personally. It’s a business decision.
  • Relationship building: Maintain positive relationships with existing investors and actively build new ones.

Together, let’s build your future.

Our team at Startup Ecosystem Canada has the experience, network, and solutions to guide founders, investors, and startups through all growth stages. Learn more about how we can help your company achieve its goals by visiting here: